Mobile phones are near and dear to all of us. They’re so ingrained in our lives that many of us (including me) can’t imagine spending the day without one. We use them for everything in our lives, from browsing the internet to playing games to working. In fact, more than half of all internet traffic in 2018 came from mobile phones. This is exactly why you should optimize your website for mobile devices: there is just so much potential traffic that can come from mobile users!
Why should I optimize my website for mobile?
By optimizing your website for mobile, you can affect your website’s performance positively. Here are just a couple of ways:
- Improves user experience
- By improving and optimizing the layout of your site, mobile users will feel more comfortable while navigating
- Boosts your SEO
- Having a mobile-optimized website will reduce bounce rates, load times, and repeated content, resulting in your website ranking high in search results
- You get an edge against non-optimized websites
- You’ll automatically get an edge against non-optimized websites because they won’t have all these perks!
- Increases time spent on your site for mobile users
- Mobile users will have a better experience on your website, leading to higher retention rates and longer browsing times
- Your website will load faster on mobile
- Desktop websites are very big for mobile users, so optimizing your website will reduce website load times
How do I optimize my site?
One of the most commonly recommended things you can do to optimize your website for mobile is to make the layout and design mobile-friendly. There are 2 main ways you can do this: you can make a separate website for mobile users or you can make your existing website responsive.
Back in the earlier days of the web before responsive design was a thing, many webpages had a mobile and a desktop version of their site. This would allow the webpage managers to completely customize the website design for mobile users. If any of these apply, a separate mobile site may be right for you:
- The vast majority of traffic to your website is through mobile devices
- You have a very complicated website, and you want to make sure that mobile users are having a good experience
Responsively designed websites are a bit newer than separate mobile sites. What responsive design does is it lets developers make 1 version of a website for many different screen sizes. It also has a few key advantages over making a separate site:
- Easier to maintain than 2 separate sites
- Works on almost any screen size
- No need to split up traffic between 2 websites
However, if your website has a very intricate layout, it may be best to make a separate version of your site for mobile users.
Now that you know why and how you can optimize your website for mobile users, you’re ready to grow your website! If you have any questions, comments, or concerns, feel free to leave a comment or contact me. Also, be sure to subscribe to my mailing list to get updated whenever I post something new. Thank you so much for reading!
Ethan from The Lonely Coder